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Why WordPress Website Maintenance is Critical for Businesses

Why WordPress Website Maintenance is Critical for Businesses

Apr 1, 2023 | Website Maintenance

 

In the current digital era, having a website is essential for businesses to create an online presence and connect with more customers. Yet building a website is just the beginning. A website that isn’t constantly updated can soon become out of date and exposed to security risks, harming a company’s brand and ability to succeed. Because of this, WordPress website maintenance is essential for businesses to keep their websites updated, safe, and functional.

More than 40% of all websites on the internet are powered by WordPress, one of the most well-liked content management systems (CMS). It is a well-liked option for organizations of all sizes because of its user-friendly interface and a sizable library of plugins and themes. Yet, the potential of security concerns like malware and hacking increases with its broad use. These dangers can be avoided and a website’s security maintained with regular website maintenance. This may entail installing security tools like firewalls and two-factor authentication, backing up data, and updating plugins and themes. The website is kept secure from prospective attacks via regular updates, which also guarantee that any bugs or vulnerabilities are remedied.

Here are a few reasons why site maintenance is important for your WordPress site:

1. Performance:

For a website to work and perform well overall, site maintenance is essential. The website’s continued speed and effectiveness are guaranteed by routine upgrades to plugins, themes, and the WordPress core. Unmaintained websites frequently become sluggish and difficult to use, which can significantly affect user experience and turn off potential customers. A website’s performance or load time can also have an adverse effect on search engine optimization (SEO) ranks, making it more challenging for companies to find potential clients through organic search.

 

2. Fixing Bugs and Errors:

No matter how well a website is created and designed, it will still contain flaws and problems. Fixing these flaws and faults to make sure your site is operating properly is known as site maintenance. You can make sure that your website is user-friendly and simple for visitors to browse by resolving these problems and errors. According to a survey by WP White Security, 52% of WordPress vulnerabilities are caused by outdated WordPress software, themes, and plugins.

 

3. Securing Your Site

It is essential to protect your website against hacking attempts and other online dangers. To keep your site secure and stop data loss or theft, regular security updates and backups are crucial. Site maintenance may also include eliminating any spam or unwanted information that has been posted to your website.

 

4. Protecting Your Reputation

A well-maintained website can also aid in enhancing a company’s overall branding and image. A website that is out of date and isn’t updated frequently can create the impression that a company is unprofessional or has failed. On the other hand, a properly maintained website demonstrates a company’s dedication to offering a top-notch online experience and can favorably affect client perception. An excellent user experience on a well-maintained website can greatly influence the success of your online business.

 

5. Improving SEO

Search engine optimization (SEO) is crucial for increasing website traffic. By removing broken links, optimizing graphics, and lowering page load times, site maintenance can boost your SEO. Also, well-maintained websites are favored by search engines and may receive better placement in search results as a result. According to HubSpot, the top 5 results on a search engine results page receive 75% of clicks.

 

6. Saving Time and Money

In the long run, you can save time and money by consistently managing your website. Site maintenance can stop serious issues from becoming more time-consuming and expensive difficulties. Frequent improvements and updates will help increase your site’s functionality and lessen the need for maintenance or reconfiguration.

 

Conclusion

In conclusion, maintaining your website is a crucial aspect of running a WordPress site. It guarantees that your website is safe, and secure, and offers a good user experience to your visitors. You may save time and money, increase your SEO, and safeguard your online reputation by undertaking routine site maintenance.

In order to maintain your website operating efficiently and to prevent any serious issues, it is advised that you plan site maintenance at least once a month. You have two options for site maintenance: you may take care of it yourself, or you can employ Rimshot Creative and our monthly site maintenance package. Regular site maintenance is essential for the success of your online business, regardless of the method you use to maintain your site.

If you are considering building a new website or revamping your current one, getting started on a monthly website maintenance program at the start is a great idea. Let us know how we can help get you started.

Ensuring ADA Compliance for Small Business Websites: Your Definitive Guide

Ensuring ADA Compliance for Small Business Websites: Your Definitive Guide

Sep 28, 2023 | Website Accessibility

In the digital era, small businesses must prioritize web accessibility to ensure their websites are inclusive and compliant with ADA regulations. ADA compliance for small business websites is not only a legal requirement but also a vital step toward reaching a broader audience. In this comprehensive article, we’ll explore five crucial questions surrounding ADA compliance, with insights from Rimshot Creative, and introduce Accessibe’s access widget as a solution tailored to the needs of small businesses.

 

1. What Constitutes ADA Compliance for Small Business Websites?

The Americans with Disabilities Act (ADA) mandates that businesses, regardless of size, must make their online platforms accessible to individuals with disabilities. ADA compliance for small business websites entails designing digital content to be user-friendly for all, irrespective of their abilities.

 

2. How to Assess ADA Compliance for Your Small Business Website

Determining your website’s ADA compliance involves following well-established accessibility guidelines, such as the Web Content Accessibility Guidelines (WCAG). These guidelines serve as a framework for creating accessible web content. Additionally, you can utilize tools like Accessibe’s access widget to streamline the evaluation process. To delve deeper into ADA compliance, please refer to Rimshot Creative’s ADA WCAG Compliance.

 

3. Key Requirements for ADA-Compliant Small Business Websites

To achieve ADA compliance, small business websites should adhere to several fundamental requirements, including:

  • Alt Text: Providing descriptive alternative text for images and videos to assist users with visual impairments.
  • Keyboard Accessibility: Ensuring seamless navigation using only a keyboard.
  • Layout and Navigation: Maintaining a consistent and intuitive layout and navigation structure.
  • Compatibility with Assistive Technologies: Ensuring compatibility with assistive technologies such as screen readers.
  • Readability Customization: Offering options for users to adjust text and content readability.
  • Managing Time Limits: Providing control over content with time limits, allowing users to pause or extend them.
  • User Customization: Enabling users to personalize their experience based on their specific needs.

Compliance with these requirements is essential for creating an inclusive digital environment.

 

4. Consequences of Non-Compliance with ADA for Small Business Websites

Failure to achieve ADA compliance can result in significant consequences, including legal actions, fines, potential loss of customers, and damage to the reputation of your small business. Accessibe’s access widget serves as a proactive solution to mitigate these risks. For more details, please visit Rimshot Creative’s ADA WCAG Compliance.

 

5. Steps to Attain ADA Compliance for Small Business Websites

Achieving ADA compliance for your small business website can be a structured process:

  • Begin with an accessibility audit to identify areas requiring improvement.
  • Implement necessary changes based on WCAG guidelines.
  • Ensure that alternative text is provided for images and videos.
  • Guarantee keyboard navigation is seamless and functional.
  • Conduct thorough testing with assistive technologies for compatibility.
  • Continuously monitor and update your website to maintain compliance.

Accessibe’s access widget simplifies and automates many of these tasks, offering an accessible and efficient solution for small businesses.

 

 

Accessibe’s Access Widget: Empowering Small Businesses with ADA Compliance

Accessibe’s access widget is a powerful tool designed to meet the specific needs of small businesses striving for ADA compliance. It offers a range of key features:

  • Continuous Compliance Monitoring: Accessibe routinely scans and monitors your website, ensuring alignment with evolving accessibility standards.
  • User-Friendly Customization: The widget provides users with an intuitive interface to personalize website settings, including font size and contrast, to cater to their unique requirements.
  • Budget-Friendly: Accessibe offers pricing structures that align with the budgets of small businesses, making ADA compliance an attainable goal.
  • Seamless Integration: The widget seamlessly integrates into your website, preserving your design and functionality.
  • Accessibility Statement: Accessibe provides an accessibility statement for your small business website, demonstrating your commitment to inclusivity.

In conclusion, ADA compliance is not merely a legal obligation; it’s an essential aspect of establishing an inclusive online presence for small businesses. By adhering to established guidelines, conducting regular assessments, and considering tools like Accessibe’s access widget, small businesses can ensure compliance and thrive in an inclusive digital environment. To learn more about Accessibe, visit Rimshot Creative’s ADA WCAG Compliance page.

 

 

 

Illustration Girl in wheelchair interacting with accessible web site
Crafting a Compelling Direct Mail Advertisement: 17 Key Messages for Service Companies

Crafting a Compelling Direct Mail Advertisement: 17 Key Messages for Service Companies

Sep 26, 2023 | Graphic Design

In today’s digital age, it’s easy to overlook the power of traditional marketing methods like direct mail. But let’s face it – there’s something undeniably satisfying about receiving a beautifully designed piece of mail in your mailbox, especially when it’s from a service company that knows how to grab your attention. To create an effective direct mail advertisement, you need to address key messages that resonate with your audience. So, kick back, relax, and let’s explore the 17 essential messages that should make their way into your next direct mail campaign.

 

1. Core Services Offered

First things first, let’s start with the basics. Your direct mail piece should make it crystal clear what services your company offers. Whether you’re a plumbing expert, a digital marketing agency, or a landscaping wizard, spell it out.

2. Unique Selling Proposition (USP)

What makes your service company stand out in a sea of competitors? Maybe it’s your decades of experience, your innovative approaches, or the extraordinary customer service you’re known for. Shout it from the rooftops!

3. Value Proposition

Alright, you’ve got their attention – now what’s in it for them? Explain how your services benefit potential clients. Whether it’s saving them money, time, hassle, or all of the above, lay it out plainly.

4. Solutions to Pain Points

Identify common problems or challenges your target audience faces and show them how your services are the antidote. Use relatable examples to make it hit home.

5. Customer Testimonials and Reviews

Nothing builds trust quite like hearing from satisfied customers. Include genuine testimonials or reviews with quotes and anecdotes. Let your happy clients do the talking.

6. Special Promotions or Discounts

Who can resist a good deal? If you’ve got ongoing promotions, limited-time offers, or exclusive discounts, flaunt them prominently. Make sure the terms and benefits are crystal clear.

7. Clear Call to Action (CTA)

What’s the next step? Define the desired action you want recipients to take – whether it’s picking up the phone, scheduling a consultation, or requesting a quote. Make it easy for them to respond.

8. Contact Information

You’d be surprised how often this gets overlooked. Provide multiple ways to get in touch – a phone number, email address, website URL, and physical address if applicable. Accessibility is key.

9. Guarantees or Warranties

If your service company offers guarantees or warranties, mention them proudly. It’s a powerful way to reassure potential clients of your commitment to their satisfaction.

10. Relevant Visuals

A picture is worth a thousand words, right? Use images or graphics that visually represent your services or illustrate the benefits clients can expect. Visual content can make your message pop.

11. Brand Consistency

Your direct mail piece should harmonize with your overall brand identity – your logo, color scheme, and typography. Consistency builds brand recognition and shows you mean business.

12. Quality and Professionalism

No one wants to hire amateurs. Convey your unwavering commitment to top-notch services and maintaining professional standards. Use language that radiates dedication to excellence.

13. Personalization

Whenever possible, personalize the message to the recipient’s specific needs or preferences. It’s a simple way to make them feel valued and understood.

14. Service Process and Expertise

Give a sneak peek into your service process and highlight your company’s expertise. Explain why clients should trust you with their needs and how you get the job done.

15. Local Presence and Community Involvement

If you’re rooted in the local community, play that card. Emphasize your local ties, involvement, and support. Being part of the neighborhood can resonate with clients looking for a personal touch.

16. Clear Brand Promise

Summarize your commitment to clients in a concise brand promise. Let them know exactly what they can expect when they choose your services – no surprises, just satisfaction.

17. Positive Outcomes

Paint a picture of success. Share stories or real-life examples of how your services have made a positive impact on clients’ lives or businesses. Show them the tangible benefits of working with you.

 

 

Ready to create a direct mail masterpiece that checks all these boxes? Contact Rimshot Creative for a consultation, and let’s bring your vision to life. Want to see examples of our work? Check out our portfolio to get inspired. Explore how our graphic design services can elevate your next direct mail campaign. Your audience is waiting – make your message unforgettable!

The Benefits of Building an ADA Compliant Website

The Benefits of Building an ADA Compliant Website

Feb 12, 2023 | Website Accessibility

Website Accessibility ADA Compliance.

Building an ADA accessible website has numerous benefits, which can help organizations to increase their customer base, improve their online presence, and comply with legal regulations. In this article, we will explore why businesses should consider ADA website accessibility and the advantages of doing so.

 

ADA Accessible Websites Opens Doors

The first and most obvious benefit of website accessibility is the increased reach it provides. An accessible website is usable by people with disabilities, and it is estimated that they represent approximately 20% of the total population. By making your website accessible, you are opening your doors to this significant and growing market segment.

 

Building An Accessible Website Meets ADA Legal Requirments

Another advantage of building an accessible website is that it is a legal requirement. The Americans with Disabilities Act (ADA) mandates that businesses must provide equal access to their services, including online services. Failure to comply with this law can result in costly lawsuits and negative publicity for the business. By making your website accessible, you ensure that your business is ADA compliant and meets the 508 compliance requirements set by the government.

 

ADA Website Accessibility Makes Your Site Better For Everyone

Additionally, having an accessible website helps to improve the user experience for all visitors, not just those with disabilities. This is because accessible websites have a simplified design and navigation, making it easier for everyone to find what they need. This can lead to increased customer satisfaction and a higher rate of return visits.

 

ADA Compliance Improves Search Ranking

Accessible websites also help to improve search engine optimization (SEO). Search engines like Google are increasingly taking accessibility into account when ranking websites. By making your website accessible, you can improve your search engine ranking, which can result in more traffic and potential customers visiting your site.

 

Building An ADA Compliant Website Improves Site Performance

Another benefit of making a business website accessible is that it helps to improve the overall quality of the website. Accessible websites are typically well-structured, which means they load faster and are more user-friendly. This helps to reduce bounce rates, which can be a significant problem for many websites. A lower bounce rate means that users are spending more time on your website, increasing the chances that they will make a purchase or take some other action.

 

Building An ADA Accessible Website Promotes Inclusion

Moreover, ADA website accessibility helps to promote social responsibility and diversity. By providing equal access to everyone, businesses show that they care about the needs of all their customers, including those with disabilities. This sends a positive message about the business, which can help to increase brand awareness and build customer loyalty.

 

Building An ADA Compliant Website Reduces Costs

Finally, an accessible website can be more cost effective to maintain and update than an inaccessible website. This is because accessible websites are well-structured and have a consistent layout, making it easier to make changes and update content. In contrast, inaccessible websites can be difficult to navigate, which can make updates and changes more time-consuming and costly.

 

In conclusion…

Building an ADA accessible website has numerous benefits, including increased reach, legal compliance, improved user experience, improved search engine optimization, improved website quality, promotion of social responsibility and diversity, and cost-effectiveness. By investing in accessibility, businesses can reap the benefits of an ADA compliant website and improve their online presence, attracting more customers and building a stronger brand.

If you are interested in learning more about how you can make your current website ADA Accessible with our simple plug-in solution from Accessibe, or would like to discuss creating a new ADA compliant website from scratch, please let us know.