website maintenance | Rimshot Creative

Why WordPress Website Maintenance is Critical for Businesses

by | Apr 1, 2023 | Website Maintenance

 

In the current digital era, having a website is essential for businesses to create an online presence and connect with more customers. Yet building a website is just the beginning. A website that isn’t constantly updated can soon become out of date and exposed to security risks, harming a company’s brand and ability to succeed. Because of this, WordPress website maintenance is essential for businesses to keep their websites updated, safe, and functional.

More than 40% of all websites on the internet are powered by WordPress, one of the most well-liked content management systems (CMS). It is a well-liked option for organizations of all sizes because of its user-friendly interface and a sizable library of plugins and themes. Yet, the potential of security concerns like malware and hacking increases with its broad use. These dangers can be avoided and a website’s security maintained with regular website maintenance. This may entail installing security tools like firewalls and two-factor authentication, backing up data, and updating plugins and themes. The website is kept secure from prospective attacks via regular updates, which also guarantee that any bugs or vulnerabilities are remedied.

Here are a few reasons why site maintenance is important for your WordPress site:

1. Performance:

For a website to work and perform well overall, site maintenance is essential. The website’s continued speed and effectiveness are guaranteed by routine upgrades to plugins, themes, and the WordPress core. Unmaintained websites frequently become sluggish and difficult to use, which can significantly affect user experience and turn off potential customers. A website’s performance or load time can also have an adverse effect on search engine optimization (SEO) ranks, making it more challenging for companies to find potential clients through organic search.

 

2. Fixing Bugs and Errors:

No matter how well a website is created and designed, it will still contain flaws and problems. Fixing these flaws and faults to make sure your site is operating properly is known as site maintenance. You can make sure that your website is user-friendly and simple for visitors to browse by resolving these problems and errors. According to a survey by WP White Security, 52% of WordPress vulnerabilities are caused by outdated WordPress software, themes, and plugins.

 

3. Securing Your Site

It is essential to protect your website against hacking attempts and other online dangers. To keep your site secure and stop data loss or theft, regular security updates and backups are crucial. Site maintenance may also include eliminating any spam or unwanted information that has been posted to your website.

 

4. Protecting Your Reputation

A well-maintained website can also aid in enhancing a company’s overall branding and image. A website that is out of date and isn’t updated frequently can create the impression that a company is unprofessional or has failed. On the other hand, a properly maintained website demonstrates a company’s dedication to offering a top-notch online experience and can favorably affect client perception. An excellent user experience on a well-maintained website can greatly influence the success of your online business.

 

5. Improving SEO

Search engine optimization (SEO) is crucial for increasing website traffic. By removing broken links, optimizing graphics, and lowering page load times, site maintenance can boost your SEO. Also, well-maintained websites are favored by search engines and may receive better placement in search results as a result. According to HubSpot, the top 5 results on a search engine results page receive 75% of clicks.

 

6. Saving Time and Money

In the long run, you can save time and money by consistently managing your website. Site maintenance can stop serious issues from becoming more time-consuming and expensive difficulties. Frequent improvements and updates will help increase your site’s functionality and lessen the need for maintenance or reconfiguration.

 

Conclusion

In conclusion, maintaining your website is a crucial aspect of running a WordPress site. It guarantees that your website is safe, and secure, and offers a good user experience to your visitors. You may save time and money, increase your SEO, and safeguard your online reputation by undertaking routine site maintenance.

In order to maintain your website operating efficiently and to prevent any serious issues, it is advised that you plan site maintenance at least once a month. You have two options for site maintenance: you may take care of it yourself, or you can employ Rimshot Creative and our monthly site maintenance package. Regular site maintenance is essential for the success of your online business, regardless of the method you use to maintain your site.

If you are considering building a new website or revamping your current one, getting started on a monthly website maintenance program at the start is a great idea. Let us know how we can help get you started.

About The Author

Stephen Foster is the owner and Chief Everything Officer of Rimshot Creative. We specialize in creating ADA-compliant and mobile-responsive websites, and local search engine optimization utilizing YEXT and a variety of other tools. Every day we help businesses communicate their message to their customers. You'll often find him working from his front porch, enjoying the Tennessee weather, and sipping on a glass of unsweet tea. Unsweet Tea? I KNOW RIGHT? Northerner!

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